2010年7月27日星期二
Charlize Theron to be the New Ambassador of Breil Milano
These include spots on both television and cinema, as well as print media and outdoor ads. The advertisements will we presented in all countries where Breil Milano markets its products.It is worth mentioning that the South-African actress was also the face of other brands from the jewelry industry, including the Swiss watchmaker Raymond Weil. The watch*** company later sued the actress earlier this year for the fact that she violated the terms of contract when she photographed with a watch of a competitive brand.The actress represents a new type of woman, a mix of sensuality and determination, sophistication and down-to-earth attitude, elegance and simplicity. She will be in charge of personifying a new female target whom Breil Milano wants to speak to and help drive the brand's international expansion," outlined the company's representatives in a press release.Breil Milano, a brand which is present in more that forty countries, looks forward to work further with the actress for its international expansion and the development of new high-end collections.The multi-year contract presumes that Theron will play the major role in all advertisements of the Italian Brand.